Why Marketing Is The Key Piece To Your Beauty Biz Success

Sep 18, 2022

Guess what!? We all know that you’re a super start service provider, your skills are unmatched and you’re passionate AF about what you do. All of these things are AH-Mazing, but do you want to know why they will not be the things that are going to make you successful? Girl, don’t slap me across the face just yet! I’m just speaking the truth because I need you to know that you could be the most talented spray tan artist, lash tech, esthetician, etc. in all the land and still not reach a certain level of success if you do not know how to market yourself! *Mic Drop*

Hear me out; if people do not know about you, they cannot book with you. People won’t ever know about you if you don’t know how to position yourself in front of them. I’m sure you already know this, but you may not know what to do about it. Posting on social media is great for building an online portfolio. We always hear about how important it is to be present online so that you can build credibility and social proof. Basically, if you own a business in 2022 and don’t have a presence online, you’re pretty much irrelevant. Most people do their research before booking services. This means they want to see your up-to-date social media posts, reviews on google and a website that inspires them to know that you’re the place they should be. If you do have your social media pages poppin’ but you still aren’t getting the traction you want, ask yourself these questions:

  • Do I have a strategy behind my posts?
  • Are my posts written for my ideal client in mind?
  • Do I know who my ideal client is?
  • Have I established a solid brand?

All of these things are crucial pieces that make up the pie of success in your business. If you’re missing these pieces then the pie will never come full circle. There are many many talented beauty professionals out there. Unfortunately, not all these talented professionals know how to market their services and themselves in a way to reach the goals they desire. I’m here to say, don’t be that artist! Educate yourself on business and marketing so that you can stand out amongst the rest and be the best booked up version of yourself. 

All of this is great, but I know what you’re thinking: “Kelly, I don’t even know where to start!” Being skillful in your craft is one thing, but being a business owner who brings in the profits, is another. These are two different hats you have to wear if you’re going to meet the goals you envision for yourself. The good news is that you don’t have to do it alone! There was a time when I was in your shoes trying to get my business off the ground, doing ALL the different things to see what worked! Luckily, I have taken all of that knowledge and put it into marketing courses for YOU so that you don’t have to waste so much time and energy figuring it out on your own. Whether you’re looking for help with social media posts or need guidance as a beginner beauty biz babe, we gotchu girl!

For all the details on every course we offer at Spray Tan Class, head to our website at spraytanclass.com. Also take a look at one of the reviews we’ve gotten from a past STC Student!


“ I have taken a good amount of Spray Tan Class courses and I am never let down with the amount of information I receive! The courses are 110% worth the price! Of course in the beginning I was nervous investing in some courses, but I have to say, I do NOT regret it! Each and every course I have enrolled/completed I personally felt SO lit up and ready to make changes in my business!! Knowledge is and Kelly & her team are thee best!” 

K- Fotter