How To Reduce The Affects Of Inflation On Your Beauty Biz

Aug 06, 2022

The world has been in a whirlwind for a few years now and as business owners, it’s been difficult to manage the ebbs and flows of business, the economy and all the other extra fluctuations in our lives that we’ve had to endure. With that being said, I am here to be the bearer of bad… and good news.

So, let’s start with the bad. DHA, the main ingredient in sunless solutions, has TRIPLED. In addition, there is tremendous pressure on raw materials, logistics cost and supply chain constraints. Packaging, utilities and other sunless ingredients have increased as well. Inflation is a cringy term, one that we all have become much too familiar with hearing about in recent times - but I promise you it does not have to break you. While all of this might be concerning, this is the typical roller-coaster of the U.S. economy. There will always be fluctuations in the economy and stressors added to our lives that affect our businesses. With this being one of those stressful times, I understand how important it is for you to continue to create success in your business… which takes me to the good news!

#1) You have full permission to raise your prices. Why? Because when prices rise on you, you should relay those prices to your customers. Your profit margins keep you in business. You cannot continue to grow towards success if you are profiting less and less money. It just doesn’t make sense. You must change your prices to reflect the profits you need to create to sustain your business and your life. This is not an action that you should feel guilty about. The responsibility that you’ve taken on as a business owner is that of one that requires you to make tough decisions. The reality of the situation is that if you’re not meeting your profit margins, you’re not going to continue to grow and you may find yourself in a position where your dreams are being jeopardized. If you don’t stay afloat amongst the changes, you will sink. With all of the prices around us going up, your clients will understand and even expect yours to go up as well. 

#2) If you are a loyal X-Tan customer and love our products, we want to ensure you are taken care of. Because of the downswing in the economy, our team put our heads together to offer a brand new, exclusive X-Tan VIP Membership model. This yearly membership model will allow only 50 customers to receive up to 20% off all X-Tan products. In addition to this ongoing discount, all members will receive social media graphics and free sales training. Our Level II members will also receive a quarterly group call with me - the founder of Spray Tan Class and owner of X-Tan Sunless!
 

I know that this membership model will help alleviate some of the inflation pains that we are all enduring at the moment. What better way to recognize and treat our loyal clients over the years? This community is about supporting and upholding each other during the good times as well as the not so good. I hope you KNOW and BELIEVE that everything is going to be okay. It always is. Now, let’s get creative, let’s give a little more towards our business so this can be another time that we made it through something challenging. This will only make us stronger.

If you want more information about the X-Tan Membership - go to xtansunless.com to view details and to sign up!

Xoxo,

Kelly